Selma coupon code
Free portfolio management on your first CHF 5,000 for a year.
Selma is the digital investing app I recommend to first-time investors more than any other, and I have used it myself for four years. This page covers the Selma coupon in full: the exact bonus, how to redeem it, the fee tiers, who it suits, and my honest experience, so you can decide before you sign up.
What the Selma coupon gives you
Open your Selma account through the coupon link below and Selma manages your first CHF 5,000 free of charge for twelve months. On the standard fee that is worth roughly CHF 34, and it applies on top of the normal service, not instead of it. There is no code to type: the discount attaches automatically when you sign up through the link.
You can start investing from CHF 2,000, and a pillar 3a can be opened from CHF 500. So the free tier covers a meaningful slice of a first portfolio while you get a feel for how Selma works.
You get free management on your first CHF 5,000 for 12 months, worth around CHF 34.
Selma referral code
The Selma coupon and the Selma referral code are the same offer. Open Selma through my referral link and the first CHF 5,000 is managed free for a year.
Selma fees explained
Selma charges one all-in management fee that scales down as your portfolio grows. As of September 2026 the tiers are:
- 0.68% up to CHF 50,000
- 0.55% from CHF 50,000 to 150,000
- 0.47% from CHF 150,000 to 500,000
- 0.42% above CHF 500,000
On top of that you pay the underlying index fund costs, as with any diversified portfolio. The coupon effectively waives the management fee on your first CHF 5,000 for the first year.
A candid note on cost: under about CHF 50,000, True Wealth currently works out cheaper, so if the lowest fee is your priority on a smaller portfolio, compare that coupon too. Once you are above CHF 50,000, Selma’s pricing becomes very competitive.
How to redeem the Selma coupon
- Open Selma through the coupon link above.
- Answer the short set of questions about your goals and risk.
- Fund your account with at least CHF 2,000, or CHF 500 for a pillar 3a.
- Your first CHF 5,000 is managed free for the next twelve months, with no code to enter.
Who Selma is best for
Selma suits you if you want to start investing without learning the whole machinery first, value a friendly interface, and like the idea of a real person to talk to during onboarding. It is a strong fit for busy people who want a hands-off, tax-aware portfolio.
It is less ideal if you already have a small portfolio and want the rock-bottom fee, where True Wealth is cheaper under CHF 50,000, or if you want to pick individual stocks yourself, where a broker like Interactive Brokers fits better.
Selma review: pros, cons and personal experience
I have been using Selma for around four years. The thing that keeps me with it is the service: the onboarding includes a real welcome session with a person at Selma, support answers in the chat within minutes, and when I once asked for a custom report they simply made it and sent it over. My rating: 5 out of 5.
Pros of Selma
- Playful, approachable interface that makes getting started genuinely easy
- Personal onboarding with a real advisor at Selma
- Very fast support, the chat usually replies within minutes
- Helpful team: a custom report was produced and sent without fuss
- Competitive above CHF 50,000, and strong on service
Cons of Selma
- For portfolios under CHF 50,000, True Wealth is cheaper
- The all-in fee starts at 0.68% on the smallest tier and only drops as you invest more
Selma vs True Wealth
Both are Swiss robo-advisors I use and rate. The short version: for portfolios under about CHF 50,000, True Wealth is cheaper; above that, Selma is competitive and, in my experience, ahead on service and onboarding. If you are choosing between them, read the True Wealth coupon and fees for the other side.
About Selma
Selma is a Swiss digital financial assistant. You answer a few questions about your goals, income and risk, and it builds a diversified portfolio and keeps it balanced over time, with no spreadsheets and no stock picking. It covers investing your free assets as well as a pillar 3a.
Frequently asked questions
Does the Selma coupon cost anything?
No. The coupon is free, your first CHF 5,000 is managed free for a year, and Selma pays the referral reward. You never pay more for using it.
What is the minimum to start with Selma?
CHF 2,000 to start investing, or CHF 500 to open a pillar 3a.
Is there a code to enter for Selma?
No. The discount attaches through the coupon link, so there is nothing to type during sign-up.
Can I use Selma for a pillar 3a?
Yes. Selma offers a pillar 3a from CHF 500, alongside investing your free assets.
How much is Selma’s fee?
It is an all-in management fee that scales from 0.68% on smaller portfolios down to 0.42% above CHF 500,000, plus the underlying fund costs.
More Swiss money app coupons
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